A 1% price change moves profit more than any other lever you own. Learn to set, test, and raise prices on evidence instead of a gut number.
Of every lever in your business, price moves profit the hardest, and most founders set it by copying a competitor or guessing a round number.
Pricing by gut leaves money on the table or scares off the customers you actually want. This course replaces the guess with a method: weigh the three real ways to pick a number, read what buyers are genuinely willing to pay, and shape a tier lineup that nudges people toward the offer you want them to choose.
You also get the moves most pricing advice skips. Test a new price before you bet the business on it, raise prices without losing your best customers, and run discounts that move volume without eroding what your product is worth. By the end you track it all in a pricing dashboard, so the next change is a decision backed by evidence.
Founders: who priced once at launch and have never revisited the number with a clear method.
Solo operators and consultants: who undercharge because they have no way to read what clients will actually pay.
Product and growth leads: who need to design tiers, test increases, and defend a raise to the rest of the team.
9 lessons to get you from zero to confident. Start at your own pace.